Archive for the 'Business' Category

Women in the Industry

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Gender bias in the world of 3D, gaming and digital media can be a tricky subject. There are studies, assumptions, and entire books about it. The facts remain that an extremely low percent of the industry is female, and most of those are in administrative roles. As low as 3% of game artists and developers are female, but 18% of producers are women. 18% is higher than 3, but it’s still abysmally low. [source]

As the only female who graduated in her Digital Media class (the only two others dropped out), I can verify that the divide is real. What I find extremely interesting is that a full 50-60% of my students are female. This tells me that women are interested, but an online class is far less intimidating than heading off to a class full of geeky guys.

There’s an interesting look into this phenomenon over at CGSociety.

Women in the Field –>

Ambient Advertising

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These are really fascinating, and some require a second or third look before you really “get” what’s going on. The FedEx truck is possibly my favourite.

Creative Advertising –> [via NotCot]